Reel 2012 from Esto on Vimeo.

We are glad to see that ArchDaily has posted the Esto Video Reel.

Architectural photography combines journalism, craftsmanship and art. Now with video, the Esto photographers expand their experience in documenting architecture to include motion and the passage of time. With carefully considered points of view, their footage explains the richness and variety of inhabited spaces and of buildings in context.

Regardless of the medium, the photographer’s responsibility remains unchanged: to capture and convey the nature of architecture. We consider video a complement to still photography. The view may pan over a scene; there may be movement within the frame itself. The images flow in a lively sequence that seems to match our hurried world.

Conventional photographs allow the viewer to explore each image. In a glance, one can see the basic content. Then, with more time, one can identify various layers of meaning. Further investigation can reveal what’s beneath the surface. The viewer realizes that the image is a selected piece of reality: one sees what’s in front of the lens and can infer what’s been omitted.

The new Esto reel includes clips by Jeff Goldberg, David Sundberg and Albert Vecerka. There are time-lapse elements and video footage shot from the ground, from neighboring buildings and from the air. The reel was prepared by Frederick King of Fountainhead Transmedia.

Check out the video here and the ArchDaily post here.